Every time a big blockbuster movie comes, there has to be some sort of video game that comes out near a release of the movie. Brookey states, “[it] is a way for both film studios and game producers to hedge their bets and give their products an advantage.” He goes on to say that these video games are just part of an ancillary product campaign; making it similar to a promotional movie cup. Video games based on movies do give promotional value to let people know that the movie is coming out. With the generated excitement, the revenue from these games is beneficial to both studios and game producers if it is successful. The film studios, however, do have the advantage in this as they can profit from just licensing fees which gives them an incentive to green light a game. It leaves the game producers with the revenue of the units sold.
As I do not mind them making money, the quality of these types of games often bug me. The only good movie-based games that I have played ever was probably the Lord of the Rings: The Two Towers and The Return of the King. From what I have seen over the years, most of these games felt really rushed or there was not much thought going into making the games. They do make a lot of money by just releasing a questionable product. It makes both film studios and game producers seem like exploiting the fan base. My question is that are they?
-Vircell D.
I like your question about "exploitation of the fan base." It would be good to discuss this in more detail. Are you "exploiting your fan base" by requiring them to pay for games (rather than downloading them for free) or by increasing fees for, say, MMO's? By "exploiting" do you mean that producers are taking advantage of one product's good name and good reputation to sell an inferior product with the same name? see jasmine's post above--this strategy seems to not have had good results.
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